---
title: Website Metrics, Traffic, & The Value of Google Analytics
description: Find out which website metric matters the most, how you can improve conversion, all with a free Google Analytics account.
---

<https://hsblog.paradoxmarketing.io/capabilities/search-engine-optimization/insights>

# [Website Metrics, Traffic, & The Value of Google Analytics](https://hsblog.paradoxmarketing.io/capabilities/search-engine-optimization/insights/website-metrics-traffic-the-value-of-google-analytics)

 Written by [Aaron Mandelbaum](https://hsblog.paradoxmarketing.io/capabilities/search-engine-optimization/insights/author/aaron-mandelbaum) | Sep 18, 2019 4:34:56 AM

Your website provides you with a treasure trove of data that can be used to greatly improve your web traffic, content, conversions, and your understanding of your target audience. It’s one of the reasons why businesses of all sizes leverage Google Analytics in order to analyze their data and to track a variety of useful metrics.

[View full post](https://hsblog.paradoxmarketing.io/capabilities/search-engine-optimization/insights/website-metrics-traffic-the-value-of-google-analytics)

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