Starting a website from a clean slate can be both an exciting opportunity and a daunting prospect at the same time. From an on-page SEO perspective there is an amazing chance to get it right from the get go, and at the same time there is the fear that you won’t be starting from where you should be.

When it comes to marketing and sales, a lot of emphasis is placed on attracting new leads to your website. Without engagement, you are not going to be able to generate interest. Because of how important your ability to engage your audience is, you will need to pay attention to your user engagement metrics.

Your website provides you with a treasure trove of data that can be used to greatly improve your web traffic, content, conversions, and your understanding of your target audience. It’s one of the reasons why businesses of all sizes leverage Google Analytics in order to analyze their data and to track a variety of useful metrics.