---
title: What is Inbound Sales? We Take a Look at the Modern Sales Process
description: As markets mature and offerings never seem to end, there needs to be a new and improved way to communicate better with your prospects. Inbound Sales
---

<https://hsblog.paradoxmarketing.io/capabilities/sales-marketing-integration/insights>

# [What is Inbound Sales? We Take a Look at the Modern Sales Process](https://hsblog.paradoxmarketing.io/capabilities/sales-marketing-integration/insights/what-is-inbound-sales-we-take-a-look-at-the-modern-sales-process)

 Written by [Aaron Mandelbaum](https://hsblog.paradoxmarketing.io/capabilities/sales-marketing-integration/insights/author/aaron-mandelbaum) | Aug 22, 2019 5:06:34 PM

There's a very simple distinction between inbound and outbound sales. Outbound sales are initiated by your sales team: someone makes a call, sends an email, or visits a business in person to speak with a prospect. Inbound sales are initiated by the prospect. They fill out a contact form, call your sales team, or stop by your location to learn more. 

[View full post](https://hsblog.paradoxmarketing.io/capabilities/sales-marketing-integration/insights/what-is-inbound-sales-we-take-a-look-at-the-modern-sales-process)

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