Website Call Tracking software is a powerful solution for ensuring that your qualified leads are nurtured through their journey and salespeople are freed up to spend their time on revenue-generating activities. There are several call tracking solutions to choose from, but PhoneWagon and CallRail are two of the most popular. Choosing the right call tracking software is an important decision for businesses looking to accurately calculate the ROI of marketing initiatives and effectively manage leads.  Continue reading to figure out which solution is best suited for your needs.

If maximizing your marketing budget is your goal (and it certainly should be), you need to optimize your marketing team. To optimize your in-house marketing team, you need to be able to evaluate talent effectively. Understanding how to assess talent can help you identify talent gaps, avoid mis-hires, and improve your hiring capabilities. It's also important to note that outsourcing to a reputable B2B marketing agency can be hugely beneficial.

Job aids can be hugely beneficial to your employees. They are resources that your organization can rely on both internally and externally, whether to recall processes or nurture leads. Job aids are beneficial for a variety of reasons. First of all, employees don't have to rely solely on their memory to recall various processes.