---
title: "Inbound Sales: Create Salespeople Your Prospects Will Want to Speak To"
description: Successful selling has become a coveted art in this day and age because the art of selling has changed drastically over the years to an inbound sales approach.
---

<https://hsblog.paradoxmarketing.io/capabilities/sales-marketing-integration/insights>

# [Inbound Sales: Create Salespeople Your Prospects Will Want to Speak To](https://hsblog.paradoxmarketing.io/capabilities/sales-marketing-integration/insights/inbound-sales-create-salespeople-your-prospects-will-want-to-speak-to)

 Written by [Aaron Mandelbaum](https://hsblog.paradoxmarketing.io/capabilities/sales-marketing-integration/insights/author/aaron-mandelbaum) | Jan 24, 2017 6:22:27 PM

The process that buyers use to decide on whether to pursue a product or service is generally greater than 60 percent complete before the salesperson even comes into the picture. The question that remains is, what role and function does the salesperson fulfill in the modern ecosystem of corporate selling? The answer is that the inbound salesperson is primarily a giver and thus must have something key to give to a prospective customer or lead.

[View full post](https://hsblog.paradoxmarketing.io/capabilities/sales-marketing-integration/insights/inbound-sales-create-salespeople-your-prospects-will-want-to-speak-to)

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