If a company is to fully and feasibly create a robust strategy, manage its operations, and ensure the tactical directing of daily workflows/projects that align with the strategy, a strategy...

In order to keep up and scale, businesses have called on a specific group of experts and professionals (who have several years of experience and theoretical knowledge) to objectively provide an...

A benchmark analysis involves performing a type of market research in order to evaluate and improve your business processes, strategies, and methods by comparing them to the best practices within...

Communication is absolutely essential to the success of a business. A lack of clear communication can end up being incredibly detrimental on all levels of your organization. Being able to identify...

A hit is a specific interaction between a user and your website that is tracked by Google Analytics. These hits are created when the tracking code that you place on each page is triggered by the...

Broadly speaking, management consulting frameworks are systemic enterprise tools and/or principles that consist of a set of critical philosophies that allow managers to carry out a variety of key...

Competitor research is a process that involves identifying who your competitors are and evaluating their marketing strategies in order to identify their strengths and weaknesses.