HubSpot's unique features and impressive integration capabilities give it an advantage over Pardot in many areas most pressing to today's marketing and sales teams. HubSpot is also uniquely qualified...

In this day and age, inbound marketing is essential to the success of a real estate business. Inbound marketing puts your business in a position to be found by potential clients on their own time....

Project management solutions help improve communication between employees and their managers. If you're using HubSpot's marketing and sales tools, be sure to take advantage of the platform's ability...

One of the major advantages of the HubSpot platform is its integration capabilities, which allow users to integrate other marketing and sales solutions with their HubSpot platform. One such tool...

Lead scoring is a process in which your leads are assigned values based on various attributes, including personal information and how they have engaged with your brand across the Internet. With lead...

In 2013, HubSpot Sidekick was launched. Sidekick was built to provide sales personnel with in-depth email tracking analytics and email automation tools. However, in 2016, HubSpot decided to rebrand...

Marketers who use both HubSpot and Google Analytics to measure their website traffic will notice that there is a mismatch as the data provided by these tools may differ even though the metrics being...

The HubSpot Marketing Grader is a free tool that grades your overall efforts on a scale of 1 to 100. Not only are these grades incredibly useful, running the Marketer Grader takes all of 30 seconds...

HubSpot's blog topic generator is a robust tool that is amazingly simple to use. All you have to do is type in some of the keywords you're working with and it will automatically generate some blog...

One of the biggest advantages offered by HubSpot is its ability to integrate with other marketing and sales solutions. This makes HubSpot one of the most convenient marketing and sales tools...