Business consulting firms must be able to keep up with the latest trends within the industries they serve to remain relevant and to continue to provide the services that modern companies need. With...

Your competitive advantage consists of a unique set of values or qualities that your company has that helps to set you apart from similar businesses within the same industry. For example, having the...

By tracking certain engagement metrics, you can identify areas of your site that are working and those that aren’t working. This kind of knowledge allows you to make adjustments throughout your site...

The issue is that many businesses assume that any kind of bounce rate is bad when, in reality, the average bounce rate is in the double digits. 

Using heat maps gives you some insight into your visitors’ behavior and how effective your webpages are at driving engagement. It also gives you the opportunity to identify what parts of your pages...

Analyzing a business website’s metrics presents a company’s executives with a gauge of how well their online assets are performing, and - more importantly - how they can become better at attracting...

Redesigning your website isn't cheap and the required time investment of a proper website redesign is a large one, which is why a proper lead management process should be in place before you commit...