--- title: | Aaron Mandelbaum --- [**** **** **** ](https://hsblog.paradoxmarketing.io/capabilities/content-marketing/insights/author/aaron-mandelbaum#menu) [![SMB Advisors](https://www.smbadvisors.com/hubfs/logo.png "SMB Advisors")](http://www.paradoxmarketing.io) ![](https://www.smbadvisors.com/hubfs/SMB2019/x.png) Content Marketing Content Marketing Insights ## Aaron Mandelbaum ![Aaron Mandelbaum](http://www.smbadvisors.com/hs-fs/hub/431748/file-2453012874-jpg/IMG_0658-1.jpg) Find me on: ### Recent Posts [![](https://www.smbadvisors.com/hubfs/Stock%20images/Happy%20young%20woman%20in%20glasses%20standing%20near%20the%20window%20in%20office%20and%20working%20with%20blueprint.jpeg) ](https://hsblog.paradoxmarketing.io/capabilities/content-marketing/insights/sales-enablement-content-marketing-how-they-are-related) ## [Sales Enablement & Content Marketing – How They Are Related](https://hsblog.paradoxmarketing.io/capabilities/content-marketing/insights/sales-enablement-content-marketing-how-they-are-related) A good content marketing strategy is vital to successful sales enablement. High-quality content that targets your buyer personas, and that addresses every stage of the buyer's journey will enable... [![](https://www.smbadvisors.com/hubfs/Stock%20images/Concept%20of%20sending%20e-mails%20from%20your%20computer.jpeg) ](https://hsblog.paradoxmarketing.io/capabilities/content-marketing/insights/targeted-email-marketing-tips-for-sales-marketing-strategies) ## [Targeted Email Marketing Tips For Sales & Marketing Strategies](https://hsblog.paradoxmarketing.io/capabilities/content-marketing/insights/targeted-email-marketing-tips-for-sales-marketing-strategies) Sending out an email blast to your entire email list might be a lot easier than targeting your email efforts, but the results will be poor. Many recipients will quickly grow tired of continually... [![](https://www.smbadvisors.com/hubfs/Stock%20images/Happy%20young%20man%20entrepreneur%20working%20on%20computer%20sitting%20on%20a%20floor%20in%20his%20office%20successful%20in%20increasing%20internet%20website%20traffic.%20Promotion,%20company%20growth%20concept.%20Isolated%20on%20gray%20wall%20background-1.jpeg) ](https://hsblog.paradoxmarketing.io/capabilities/content-marketing/insights/upgrade-your-website-content-for-google-your-prospects) ## [Upgrade Your Website Content For Google & Your Prospects](https://hsblog.paradoxmarketing.io/capabilities/content-marketing/insights/upgrade-your-website-content-for-google-your-prospects) Old website content can still have a significant impact as long as it remains relevant, so upgrading your site's content is critical to your marketing efforts. Google takes into account the... [![](https://www.smbadvisors.com/hubfs/Stock%20images/Happy%20cheerful%20young%20asian%20male%20in%20glasses%20smiling%20and%20using%20laptop%20in%20cafe.jpeg) ](https://hsblog.paradoxmarketing.io/capabilities/content-marketing/insights/how-webinars-can-convert-prospects-into-leads-and-leads-into-customers) ## [How Webinars Can Convert Prospects Into Leads And Leads Into Customers](https://hsblog.paradoxmarketing.io/capabilities/content-marketing/insights/how-webinars-can-convert-prospects-into-leads-and-leads-into-customers) The ability to attract new prospects, drive engagement, and increase conversions should be more than enough to convince you of a webinar’s potential. Not to mention that webinars are much less... [![content marketing](https://www.smbadvisors.com/hubfs/Stock%20images/New%20Content%20on%20Laptop%20Screen.%20E-commerce%20Concept.-1.jpeg) ](https://hsblog.paradoxmarketing.io/capabilities/content-marketing/insights/how-to-create-business-case-studies-to-add-to-your-website) ## [How To Create Business Case Studies To Add To Your Website](https://hsblog.paradoxmarketing.io/capabilities/content-marketing/insights/how-to-create-business-case-studies-to-add-to-your-website) Case studies bolster brand trust due to their focus on real customers. Case studies are an exceptional sales enablement tool. Your sales personnel can use relevant case studies to nurture leads... [![](https://www.smbadvisors.com/hubfs/Stock%20images/Businessman%20working%20on%20laptop%20in%20the%20office.jpeg) ](https://hsblog.paradoxmarketing.io/capabilities/content-marketing/insights/how-to-update-blog-posts-and-every-detail-to-consider) ## [How To Update Blog Posts And Every Detail To Consider](https://hsblog.paradoxmarketing.io/capabilities/content-marketing/insights/how-to-update-blog-posts-and-every-detail-to-consider) Businesses with blogs often focus most of their time and effort creating and publishing new content, but your blog's true success depends on the foundation of existing posts. Your blog posts can... [![](https://www.smbadvisors.com/hubfs/Stock%20images/Close%20up%20low%20angle%20view%20of%20a%20man%20working%20from%20home%20on%20a%20laptop%20computer%20sitting%20at%20a%20desk%20surfing%20the%20internet.jpeg) ](https://hsblog.paradoxmarketing.io/capabilities/content-marketing/insights/googles-rankings-engagement-signals-quality-content-the-connection) ## [Google’s Rankings Engagement Signals & Quality Content: The Connection](https://hsblog.paradoxmarketing.io/capabilities/content-marketing/insights/googles-rankings-engagement-signals-quality-content-the-connection) Your primary focus should be on the creation of high-quality content that matches user intent. By creating good content, you'll naturally engage visitors. This engagement will help increase your... [![Writing Blog Content For Google & Your Prospects](https://www.smbadvisors.com/hubfs/Stock%20images/Closeup%20of%20hands%20of%20young%20woman%20photograper%20typing%20on%20laptop%20keyboard%20and%20using%20graphic%20tablet.jpeg) ](https://hsblog.paradoxmarketing.io/capabilities/content-marketing/insights/writing-blog-content-for-google-your-prospects) ## [Writing Blog Content For Google & Your Prospects](https://hsblog.paradoxmarketing.io/capabilities/content-marketing/insights/writing-blog-content-for-google-your-prospects) As an essential element of your content marketing strategy, your blog must be successful. Merely setting up a blog and publishing a few posts here and there will not suffice. On the other hand, if... [![](https://www.smbadvisors.com/hubfs/Stock%20images/Close%20up%20of%20business%20man%20hand%20working%20on%20laptop%20computer%20with%20social%20media%20diagram%20and%20chart%20graph%20on%20wooden%20desk%20as%20concept.jpeg) ](https://hsblog.paradoxmarketing.io/capabilities/content-marketing/insights/a-step-by-step-guide-to-developing-your-content-matrix) ## [A Step By Step Guide To Developing Your Content Matrix](https://hsblog.paradoxmarketing.io/capabilities/content-marketing/insights/a-step-by-step-guide-to-developing-your-content-matrix) A content marketing matrix is more than just an inventory of your existing content. A content matrix provides a better understanding of your audience’s perception of your content, and it helps you to... [![john-schnobrich-2FPjlAyMQTA-unsplash](https://www.smbadvisors.com/hubfs/john-schnobrich-2FPjlAyMQTA-unsplash.jpg) ](https://hsblog.paradoxmarketing.io/capabilities/content-marketing/insights/full-funnel-marketing-how-to-not-miss-the-bigger-picture) ## [Full Funnel Marketing: How Not to Miss The Bigger Picture](https://hsblog.paradoxmarketing.io/capabilities/content-marketing/insights/full-funnel-marketing-how-to-not-miss-the-bigger-picture) The goal of your marketing funnel is to convert strangers into customers and customers into evangelists. The true purpose of marketing is to take people who don't even know your brand's name and turn... [![absolutvision-82TpEld0_e4-unsplash](https://www.smbadvisors.com/hubfs/absolutvision-82TpEld0_e4-unsplash.jpg) ](https://hsblog.paradoxmarketing.io/capabilities/content-marketing/insights/content-ideas-for-customers-who-have-already-bought-from-you) ## [Content Ideas for Customers Who Have Already Bought From You](https://hsblog.paradoxmarketing.io/capabilities/content-marketing/insights/content-ideas-for-customers-who-have-already-bought-from-you) If someone is comfortable buying one thing from you, logic holds that they will be willing to buy something else from you. But there's a caveat - you still have to nurture them into the new sale and... [![SMB - C1 - 4 - Ideal Customer Profiles vs Buyer Personas What is The Difference](https://www.smbadvisors.com/hubfs/SMB%20-%20C1%20-%204%20-%20Ideal%20Customer%20Profiles%20vs%20Buyer%20Personas%20What%20is%20The%20Difference.jpg) ](https://hsblog.paradoxmarketing.io/capabilities/content-marketing/insights/ideal-customer-profiles-vs-buyer-personas-what-is-the-difference) ## [Ideal Customer Profiles vs Buyer Personas: What is The Difference?](https://hsblog.paradoxmarketing.io/capabilities/content-marketing/insights/ideal-customer-profiles-vs-buyer-personas-what-is-the-difference) If you don't know enough about the people most likely to purchase your products or services, you won't be able to attract an audience and convert them into customers. Two of the common ways that... [![](http://www.smbadvisors.com/hubfs/Blog_Articles/Buyer_Personas_Creation_Process_SMB_Advisors.jpg) ](https://hsblog.paradoxmarketing.io/capabilities/content-marketing/insights/6-immediate-benefits-of-creating-buyer-personas-for-your-business) ## [6 Immediate Benefits of Creating Buyer Personas For Your Business](https://hsblog.paradoxmarketing.io/capabilities/content-marketing/insights/6-immediate-benefits-of-creating-buyer-personas-for-your-business) Creating buyer personas ensures that your messages do make a sound. In fact it ensures that your messages are targeted and they make loud enough sounds that the right audience will engage with your... Load More ## Connect with our Content Marketing Specialists [![Contact Us](https://no-cache.hubspot.com/cta/default/431748/718c3640-87db-4635-8ee1-d22977508b02.png)](https://cta-redirect.hubspot.com/cta/redirect/431748/718c3640-87db-4635-8ee1-d22977508b02) ##### Featured Insights ![](https://www.smbadvisors.com/hubfs/Stock%20images/Happy%20young%20woman%20in%20glasses%20standing%20near%20the%20window%20in%20office%20and%20working%20with%20blueprint.jpeg) #### [Sales Enablement & Content Marketing – How They Are Related](https://hsblog.paradoxmarketing.io/capabilities/content-marketing/insights/sales-enablement-content-marketing-how-they-are-related) A good content marketing strategy is vital to successful sales enablement. High-quality content that targets your buyer personas, and that addresses every stage of the buyer's journey will enable your sales team generate new leads, nurture existing leads and help convert new clients. ![](https://www.smbadvisors.com/hubfs/Stock%20images/Concept%20of%20sending%20e-mails%20from%20your%20computer.jpeg) #### [Targeted Email Marketing Tips For Sales & Marketing Strategies](https://hsblog.paradoxmarketing.io/capabilities/content-marketing/insights/targeted-email-marketing-tips-for-sales-marketing-strategies) Sending out an email blast to your entire email list might be a lot easier than targeting your email efforts, but the results will be poor. Many recipients will quickly grow tired of continually receiving emails that aren't relevant to them.  Targeting smaller segments of your email list means that you can send highly targeted emails to your audience’s niche. Your emails will be more personalized, which will be more likely to garner a response. ![](https://www.smbadvisors.com/hubfs/Stock%20images/Happy%20young%20man%20entrepreneur%20working%20on%20computer%20sitting%20on%20a%20floor%20in%20his%20office%20successful%20in%20increasing%20internet%20website%20traffic.%20Promotion,%20company%20growth%20concept.%20Isolated%20on%20gray%20wall%20background-1.jpeg) #### [Upgrade Your Website Content For Google & Your Prospects](https://hsblog.paradoxmarketing.io/capabilities/content-marketing/insights/upgrade-your-website-content-for-google-your-prospects) Old website content can still have a significant impact as long as it remains relevant, so upgrading your site's content is critical to your marketing efforts. Google takes into account the "freshness" of content, meaning that it sees newer content as more relevant. By upgrading content, you automatically improve its freshness -- and by going back and improving the SEO optimization of older content, you can improve your page rankings. [![SMB](https://www.smbadvisors.com/hubfs/SMB2019/logo.png)](https://hsblog.paradoxmarketing.io/) info@smbadvisors.com #### CAPABILITIES Services #### about smb advisors about smb Copyright © 2026 SMB Advisors | All rights reserved | [Terms of Use & Privacy Policy](https://www.smbadvisors.com/terms-of-use-privacy-policy) | [Site Map](https://www.smbadvisors.com/sitemap)